Wilds Unknown After 30 Days: Buzz Lightyear Gained 261%, The Family Scattered Lost 84% – Full Price Breakdown
ARTICLES
6/18/20265 min read
Winners, Losers, and the Biggest Iconic Run in Set History
Wilds Unknown dropped on May 15, 2026. We now have 30+ days of sales data.
The quick version:
One Iconic gained 261% — the biggest run since Fabled
The other Iconic crashed 45%, then started climbing back
Toy Story Enchanteds mostly held or gained
Encanto Enchanteds got wrecked
Action cards were the biggest traps
Let's get into it.
The Iconics
Both Iconics — Buzz Lightyear - Jungle Ranger and Merida - Formidable Archer — launched at roughly $1,500 during prerelease week. After 30 days, they couldn't be more different.
🚀 Buzz Lightyear - Jungle Ranger (THE WINNER)
Launch: ~$1,500 → Now: ~$5,500 (+261%)
Buzz didn't just gain — he went parabolic. Verified sales hit $5,500 on June 10. PSA 10 copies have gone for $16,000 at auction. Listings are now sitting $6,000–$10,000+ as sellers wait for the next buyer.
Why Buzz won:
Toy Story is the most universally beloved Pixar franchise
Buzz is the face of the set — front of marketing, starter decks, everything
The Lore Nouveau jungle art treatment is genuinely stunning
Disney and Pixar collectors who don't normally play Lorcana are buying this card
The verdict: This is the card of the set and probably the card of 2026 so far. The most exciting Iconic since Mickey Mouse from Fabled. Prices may dip briefly before graded copies push them higher.
📉 Merida - Formidable Archer (THE CRASH AND CRAWL)
Launch: ~$1,500 → Low: $830 (–45%)
Now: ~$1,274+ (recovering)
Merida launched alongside Buzz but took a completely different path. She dropped nearly in half by day 18 as early sellers flooded the market. The $830 floor held — there's genuine Brave fandom — but buyers weren't willing to pay Buzz prices for a different IP.
She's been quietly climbing since. PSA 10 copies recently sold for $11,000, suggesting graded demand is building even as raw prices lag.
The verdict: Classic crash-and-recover pattern. If you bought Merida at $830, you probably made money. If you panic sold, you regret it. She's not Buzz — but she was undervalued at the floor.
The big lesson: Both Iconics launched at the same price. One tripled. One halved. IP matters more than anything else.
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The Enchanteds
18 Enchanteds. Some nearly doubled. Others lost 80%+.
🚀 The Gainers
Alien - True Believer ~$250 launch → ~$422 now (+69%)
The Enchanted MVP. One alien dangling upside-down from jungle vines like the claw machine from Toy Story — it's funny, charming, and instantly recognizable. Strong collector demand plus strong player interest makes this the most well-rounded card in the set.
You've Got a Friend in Me Current: ~$417
The Toy Story song card has held up strong all month. Collectors who grew up on the franchise want this one regardless of competitive play. High volume throughout confirms it's real demand.
📉 The Crashes
The Family Scattered ~$328 launch → ~$53 now (–84%)
The biggest crash in the set. An Encanto action card that somehow launched at $328. Once real sales hit, there was no one to buy it. No character art, no IP demand, no floor. Down 84% and still not obviously a buy.
Isabela Madrigal - Caring Cultivator ~$281 launch → ~$68 now (–76%)
Beautiful card. The Madrigal family has appeared across so many Lorcana sets now that the market has fully priced them in. High early listings, low actual demand.
Syndrome - Out for Revenge ~$218 launch → ~$107 now (–51%)
Syndrome's a great villain, but not a collector priority. Stabilized around $100–110 and will probably stay there.
Touch the Sky ~$200 launch → ~$105 now (–47%)
When Merida's Iconic underperformed, the whole Brave IP cooled. This action card followed. Cards tied to weaker Iconics tend to fall together.
Frozone - Super Cool ~$205 launch → ~$119 now (–42%)
Frozone has real appeal, but launch buyers overpaid. Settled around $115–120, which is probably fair value for the character long-term.
Jessie - Lively Cowgirl ~$350 launch → ~$188 now (–46%)
The priciest Enchanted at launch — and still a painful drop. Even strong Toy Story characters can crash when launch pricing is speculative. The artwork is some of the best in the set, but $350 was never the real price. She's found actual demand around $185–195.
What the Data Shows
Toy Story ran the table. Everything else was variable.
IPResultToy StoryBuzz +261%, Alien +69%, YAGAFIM holdingBraveMerida crashed then recovering, action cards down 47–52%EncantoIsabela –76%, Family Scattered –84%IncrediblesLaunched hot, cooled to $107–129 range
The Incredibles characters were popular at launch but the market reset quickly. Jack-Jack and Mr. Incredible landed around $129. Frozone at $119. Low but stable — and probably fair for secondary characters.
Action cards are the biggest trap at launch. The Family Scattered and Touch the Sky both launched high on speculation and had no floor once real sales hit. Character art anchors collector demand. Action cards don't have that.
The spread between winners and losers was massive. Previous sets saw Enchanteds drop more uniformly. Wilds Unknown sorted aggressively by IP from day one. Collectors knew what they wanted before packs even hit shelves.
What to Do With This Info
If you're buying:
✅ Toy Story Enchanteds (Alien, YAGAFIM) are still solid — the IP isn't going anywhere
✅ Merida recovering toward $1,274+ may be a value play if you believe in the Brave fandom
✅ Incredibles characters at $115–130 could be a long-term hold for the right collector
❌ Don't bet on Encanto recovery — too much supply, not enough demand
❌ Don't pay launch-day prices for any Enchanted — almost everything was cheaper 3–4 weeks later
If you're selling:
✅ Buzz holders: $5,500 market is real, but listings push higher — grading makes sense
✅ Alien and YAGAFIM have had their run — reasonable time to take profit if you're sitting on them
❌ Don't panic sell Merida — the recovery is already happening
✅ Action Enchanteds (Touch the Sky, Family Scattered) may still have more room to fall
If you're investing:
✅ Buzz Lightyear Iconic is the long-term hold of the set — Toy Story is evergreen
✅ Buzz PSA 10 at $16,000 suggests graded copies have a strong ceiling
⚠️ Encanto Enchanteds are cheap enough for a stabilization bounce, but don't count on it
❌ Box EV is negative — cracking Wilds Unknown boxes at current prices is entertainment, not investing
How It Stacks Up Against Other Sets
SetIconic Avg (30 days)ChangeFabled~$1,434+1.5%Wilds Unknown~$3,387 (Buzz + Merida avg)+126%Winterspell~$450–15.5%Whispers in the Well~$1,060–20%
The average is skewed by Buzz, but even Merida recovering past $1,274 means the floor Iconic landed higher than Winterspell's $300 low. Toy Story elevated the whole set.
The Bottom Line
✅ Winners
Buzz Lightyear Iconic — +261%, card of the year
Alien - True Believer — +69%, Toy Story MVP of the Enchanteds
You've Got a Friend in Me — holding strong on pure nostalgia
Merida Iconic — crashed but crawling back
❌ Losers
The Family Scattered — –84%, worst crash in the set
Isabela Madrigal — –76%, Encanto fatigue is real
Syndrome — –51%
Jessie — –46%, even great IP crashes from speculative launch prices
📊 The Patterns
Toy Story IP is in a different category. Buzz rewrote the Iconic playbook.
Action card Enchanteds crash hardest. No character art, no floor.
Encanto is saturated. The market has seen enough Madrigal Enchanteds.
Launch prices are speculative. Waiting 3–4 weeks to buy Enchanteds kept paying off.
The Iconic floor held higher than Winterspell. Even the "weak" Iconic is recovering above $1,000.
Pay attention to which IP is actually headlining the set — not just listed in it. Toy Story was the obvious answer here. Next time it might not be so clear.
If you made it this far, here's a youtube video we put together quickly to give you some golden information.
Check it out: